Pssst: The Great Aussie Sale Begins, Featuring Romance Was Born and Dion Lee
Dear fashionista,
Let’s admit it, as a shopper,
nothing gives us a more ecstatic satisfaction than finding a favourite item on
sale, and I mean major sale. Am I right or am I right, lovely ladies and dapper
gentlemen??? ;)
Now, as major department
stores and designers in Indonesia and Singapore threw their annual great sale
as well the most famous European and American fashion houses began their summer
sale, Australian designers and major retail stores also began their annual
stock-take sale recently.
The stock-take sale in
Australia is the biggest annual sale in the country as it does not only mark
the end of financial year in the country but also the major cutting of prices,
generally up to 60-70% off, of all merchandises.
While it is nice to head
to your favourite Myer or David Jones store in town, I found it more exciting
to head to your favourite designers’ private sale.
Lately JET has been
invited to a few private sale of fab Australian designers. I, however, would
like to focus on two designers, namely Romance Was Born and Dion Lee.
There is one common thing
that these designers share. Their sale take place in their office. Perhaps our friends
in other countries will find this uncommon as generally a sale event would be
conducted in the stores, and not in their office or warehouse.
Well, I tend to believe
that the bottom line of each sale is to find that rare and treasured fashion
item that you have been dreaming of. Thus, regardless of the place, the item
should be given the highest consideration here.
Oh and let me tell you,
these sale by Romance Was Born and Dion Lee were abundant with so many unique
and must-have pieces, from current season’s knitwears to last season’s limited
edition summer t’shirts. Just name it and you’ll have it!
Now, let me take you on a
private tour of this extra private sale of two Australian most well known
designers.
Happy shopping,
fashionista!
First stop, Romance Was Born’s much awaited sale!!!
JET with the smart and
beautiful Anna Plunkett, the head designer of Romance Was Born. Plunkett and
Luke Sales are the creative duo behind the successful brand. Their lovely collection
is rich in colour and pattern and most are based on Australian unique
landscapes, heritage and personalities.
The Romance Was Born’s
sale in its office.
Customers began to pick up
their favourite items.
Rare colourful printed
pouches by Romance Was Born
Anna kindly served her
customers herself.
Last year’s collection of
Romance Was Born featuring Wattle dress was inspired by the characters
snugglepot and cuddlepie in the “Gumnut Babies” children book written by the
late Australian author, May Gibbs.
The “Gumbut Babies”
children book was written by May Gibbs and published in 1918.
Romance Was Born’s Cooee
Couture collection recently featured during the Mercedes Benz Fashion Week
Australia held in the Art Gallery of New South Wales in Sydney. The brand’s
fashion show is one of the most anticipated show during fashion week in Sydney
and Melbourne.
Second stop, Dion Lee’s ultra fab sale!
The private sale of Dion
Lee in its office in Sydney.
The sold out and most
famous Dion Lee’s fashion item namely the loop back turtleneck is on sale.
Dion Lee’s most sought
after filter jacket and as it is favoured by many Hollywood heavyweights,
including the lovely Eva Longoria
Dion Lee, one of
Australian prodigies in fashion, has recently been invited by Target to launch
his signature yet affordable collection in Target on July. (source: Target
Australia Youtube, https://www.youtube.com/watch?v=Hx_TtRREabc)
Dion Lee debuting his
collection in New York’s Fashion Week in 2013. (Source: Vogue Australia, http://www.vogue.com.au/fashion/news/dion+lee+speaks+after+his+nyfw+debut+,27134)
Source: Vogue Australia,
Target Australia (http://www.target.com.au/dionlee), Romance Was Born (http://romancewasborn.com/), Dion Lee (http://www.dionlee.com/), Celebrity Fashionista, The Daily Mail, The
Sydney Morning Herald
#jetfashiondiplomacy,
#jetfashiondiplomacyandannaplunkett, #australianstocktakesale, #romance was
born, #annaplunkett, #lukesales, #dionlee
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