Aerin Lauder, JET and Indonesian Ikat: Three’s Classy Company

Long before the world was revolutionized with the airing of “Simple Life” serials which made Paris Hilton and Nicole Richie as the most sought after heiresses and socialites in the early 21^st century, there was a line of young women whose poise and grace reflect their solid background and fabulous taste.

Aerin Lauder, as the grand daughter as well as heiress of American most beloved cosmetic legend Estée Lauder, was one of these amazing young socialites. Her grace and style has been receiving innumerable attention from tender age.

Growing up in the 90s, I have always adored her impeccable taste and class in style. One imminent quality that I simply adore from her is that her status and position does not make her a laid back and relaxed kind of person, whom we often see in the most famous children and grandchildren of the world’s leading figures. Instead, she made sure that her name, position and influence match suitably in following the exemplary footsteps of her grandmother to achieve the very best at her field of work. To quote the famous words of her late grandmother “I never dreamed about success. I worked for it.”

Since then, Aerin has blossomed not only into a beautiful wife and mother of two but also, following the footsteps of her business-savvy Grandma, as a lifestyle mogul and cosmetic creator.

Another point that I adore from Aerin is her intelligence in transforming her inspiration as well as experience into a World-class artistic creation.

Indonesian Ikat, which serves as the inspiration behind Aerin’s Ikat Jasmine fragrance, is chosen to adorn the pretty packaging box of each blue and white colored Ikat Jasmine Eau de Parfum and Body Lotion.

Recently, Australians and particularly Sydney-siders, including me, rejoiced when Aerin decided to visit Sydney to launch her perfume and body care line as well as launching her book “Beauty at Home” which showcases her passion on interior designs.

Naturally, as I opened the David Jones inscribed invitation to attend the launching, I decided then and there to attend the launch by properly dressing up in a hand-woven Indonesian Ikat cardigan, designed by the talented Didiet Maulana.

As an Indonesian first and foremost, I am joyful that Aerin is thoroughly smitten and inspired by Indonesian Ikat in the process of creating her premiere fragrance collection. Afterwards I am even more proud to learn that Ikat is not the only Indonesian traditional textile that she fancies, as she is also taken with Indonesian beloved Batik cloths. Pale pink colored Batik print also decoratively ornamented the lovely packagings of Aerin’s Rose Hand and Body Cream

In her website (www.aerin.com), every fashionista is welcome to adore and purchase her beautiful bags which are crafted from textile with Batik patterns (Batik prints). Recently, her baby blue Batik printed travelling bag are featured in New York Post as spring’s fashion inspiration (http://nypost.com/2015/02/11/style-scion-aerin-lauder-shares-her-spring-inspiration-list/).

To sum up, the fashionable meeting of Aerin and JET concluded with the following formula:

1.    Aerin loves Indonesian Ikat.

2.    JET adores Aerin and loves Indonesian Ikat.

Aerin + JET + Indonesian Ikat = Three’s Classy Company!!!

Stay creative and beautiful inside out, dearest Aerin!

Ps. A note for my fellow Indonesian fashion designer and cosmetic entrepreneur, if Aerin Lauder can develop inspiration from our pride Batik and Ikat to her glam line of fragrance and accessories then what is stopping us to developing as well as promoting an even more stylish traditional patterns Batik or Ikat or Karawang or Songket or Tapis into cosmetic and accessories collection in a more main-streamed manner, from sublime packaging to tempting and exotic fragrance note?! As far as I can recall all big fragrance and cosmetic house has made their own signature Jasmine fragrance, or Melati in Indonesia. Then why hasn’t any Indonesian cosmetic mogul comes up with an Eau de Parfum which is uniquely Indonesians, perhaps a combined blend of Javanese Jasmine and Sumatran Rafflesia can embody a striking Eu de Parfum Melati Rafflesia or Jasmine Rafflesia? Never forget what Aerin Lauder has shown the world with her successful business empire that creativity which is topped with courage are the key ingredients in creating a breakthrough in the world’s cosmetic and fashion industry!

Aerin Lauder, dressed up in an Iris patterned white dress, signs the Ikat Jasmine body lotion and the flyer of JET’s Fashion Diplomacy in David Jones, Sydney.

Cardigan: Indonesian Ikat by Didiet Maulana

Turtleneck: Massimo Dutti

The beautiful socialite yet humble heiress Aerin Lauder

The flyer and Ikat Jasmine body lotion by Aerin Lauder.

Batik printed baby blue colored bag as sold in Aerin’s online store (www.aerin.com)

Batik printed Rose Hand and Body Cream with matching cosmetic pouch completed with Ikat Jasmine Eau de Parfum as featured in Aerin’s Facebook page.

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